Niche Top IOS Development Trends to Watch Out for in 2017 for Businesses

With a majority of us hovering over the Internet through our mobile devices these days, businesses are pushing over to create an impact on the audience that is available on mobile.Before, having an iPhone was just a dream for many but with the lowered prices and easy installment schemes, we have seen a sudden spike in the number of users who now own iPhones. As a result, the iPhone market is now booming with its effortless customer support and services.Let’s see the important trends that are going to blossom more in the year 2017.1. Beacon/GPS: The adoption of beacons, GPS and NFC will see an uprise in 2017. These technologies are being used by businesses to make marketing strategies more potent to target a niche. Brands have already initiated incorporating beacons within their stores to send target messages through push notifications to their target audience. Also, brands will have the ability to define a geographical area and send push notifications to the users who have already downloaded their application.Seeing the increase in the GPS and NFC technologies, Apple is devising to augment this technology and establish more apps pertaining to different businesses.


2. Augmented Reality: The finest example of the unbelievable success of Augmented reality is Pokemon Go in 2016. It clearly displayed a promising future for Augmented reality with GPS on iOS. With several industries like fashion, retail and automotive etc. already swamping themselves in the augmented reality to attract the customers, every business is now finding ways to incorporate augmented reality to their advantage in 2017.3. Security: Since the introduction of App Transport Security (ATS) in iOS version 9.0 and making it mandatory for iOS apps, Apple has clearly indicated that security is one of the most important aspects it is going to keep an eye on, especially in financial transactions and business data. iPhone’s inbuilt security components are also advancing with each new launch and this will be another element for brands to preserve security at the top of every app in 2017.4. Cloud Integration: Users are taking advantage to access mobile apps across various devices, and this needs smart sync using Cloud integration. iOS developers will gain advantages to reduce the app size and boost storage capacity in the devices. Those apps are supposed to benefit by gaining demand amongst businesses to manage their data over multiple platforms simultaneously.5. Artificial Intelligence (AI): AI is the technology of future. With the enormous AI influence, iOS is sure to initiate something that can contribute awesome results to the users as well as business owners in 2017. iPhone will boom with impressive apps that would bring the user-experience to the next level. iOS’s upcoming releases will storm the business world with AI implementation. AI has a great potential and is surely going to flourish in 2017.6. Enterprise Applications: A recent study showed that more than half of the US companies will be having at least 10 dedicated applications by 2017. This makes it clear that the time to come for the iOS developers is going to be hectic. Mobility is being put at the top by businesses to increase their market share and digitalize operations.


Business managers are taking advantage of enterprise apps to maintain campaigns and processes with real-time analytics integrated apps. The year 2017 is going to see developers facing a challenging task to incorporate data analytics and enterprise app development to build businesses apps that can take any business to a different level collectively.With a vast customer-base across the world and having the best platform with the highest security, iOS has attracted businesses to make itself as the foremost and wisest choice to develop their mobile apps. An iOS app developer can help a business achieve their goals by boosting sales and revenue. Also, it will supplement a reorganization in the local and international market.Any business should always go with the iOS app development company having experience on iOS platform, an in-depth understanding of its security, app-store regulations and a know-how of smooth app development and testing processes.

Niche Why Narrow Your Niche?

To market effectively, you must focus on what problem you solve (niche) and who you want to work with (target). Your niche is the problem you can solve or what you’re an expert at. That expertise is determined by your experience and your interest.There could be many people who have the problem that you solve, and it’s much easier to find those people if you first carefully define who they are. And, if they can see exactly how you can help them, they will respond to your efforts.Maybe you are someone who has resisted this, perhaps for fear of losing possible clients due to over specializing. Or it could be the fear of picking the wrong niche. It could even be a form of procrastination or self-sabotage.Whatever the root cause is, it’s something that you must take a closer look at if you want to get more clients. And despite these fears, I am recommending that you not only choose a niche, but also make it a narrow one.


You see, a wide niche, may actually attract fewer potential clients, because you aren’t addressing a particular urgent need. Many people need medicine, but they will respond only to marketing that addresses their specific ailment.When you solve a specific problem of a specific group of people, you have a better chance of being seen as the expert. And experts can attract more clients and can charge more for their services than generalists.So when you narrow your niche, you increase your chances of being perceived as the expert, and consequently you will attract more clients and be able to charge more.A narrow niche also serves as a welcome gateway. By offering a specific group a specific solution to an urgent problem, you’re simply helping them walk through a gateway, and then inside that gateway you can show them all the different other ways you can help them.Inside the gate are all the great breakthroughs and transformations your clients need to make. That’s where it all happens.But if you don’t convey what your niche is clearly enough, they can’t see that the gateway is for them in the first place, and they’ll never even consider walking through it. You need to get them through the gate first.TipsSelecting a narrow niche can be challenging but necessary. Here are some tips:· A niche is your specialty—the problem you solve and the solution you offer.· A narrow niche actually can attract more qualified clients than a wide niche.· By offering a specific group a specific solution to an urgent problem, you’re simply helping them walk through a gateway.· People want products that offer a specific solution to a specific problem.


· When you solve a specific problem of a specific group of people, you have a better chance of being seen as the expert.· A specialist has more perceived value than a generalist/jack-of-all-trades.· When you are perceived as the expert/specialist, you attract better clients, and you can charge higher fees.Using Your Niche to Find Self-Selected ClientsYour niche is the gateway to all your products, but first you have to get people through the gate. By clearly defining the problem you solve, the right people will respond to your marketing materials. In this way qualified leads self-select themselves by opting in to your list and going through your sales funnel. By the time they schedule an appointment, they are practically sold on your services before you even talk to them.

Niche Establishing Credibility and Value on LinkedIn

Both credibility and value are extremely important and are definitive contributing factors to your professional success. However, there are many differences between them and understanding those differences is very important on your journey to ultimate success. Many people have a misperception about the two. We will break down each one here so that you gain a deeper understanding of the concepts of each, specifically when you are using LinkedIn.The definitions of credibility and value
If a person is credible, it means that he or she is genuine and honest and is a subject matter expert in his or her niche or industry. Of course, what goes along with that is the concept that the person contributes something positive to other people. On the other hand, value means that what the person is offering to others contributes to those other people making some sort of positive progress with their own business. Most people have something valuable to contribute to others. However, credibility can be more difficult to establish and maintain. The fact is that the two are not mutually exclusive. A person can certainly be one without being the other. Let’s break it down now.
Value: You can contribute something positive to another person, which that person will in turn use and benefit because of it. You can offer strong, sensible guidance, you can offer information from which the other person learns all sorts of things, etc. In fact, you don’t necessarily have to be within your area of expertise to make a solid contribution to the other person. Of course, it will be much easier to offer information to the other person in your area of expertise because the chances are great that you could do it in your sleep. However, being the seasoned, knowledgeable person who you are, it will probably not be that difficult to help the person in any number of ways. The main goal that you should have when it comes to adding value is that the other person has a takeaway that he or she can use and that something improves for that person. If you have built your reputation and your credibility, that is something that you can count on. Other people will respect your expertise and they will turn to you for all sorts of things.
Credibility: On the flip side, you can also be credible but not contribute any real value to your target audience. In fact, there are several different ways in which this might be true. First of all, you can be extremely credible in your business and that means that you contribute a great deal of value to that business. However, it is not necessarily safe to assume that you contribute anything valuable to people on an individual basis. Or, perhaps, you add value to a small number of people only. People will respect your credibility in that case but may not necessarily turn to you to help them with whatever problems they may be having with their business. It may not make sense when you think about it initially but if you dissect it in the way that it was just dissected, it probably does.


If you have one and not the other (whether it is credibility or value), you will not be able to succeed in business long-term. When it comes to establishing (or enhancing) your value and credibility through LinkedIn, there are several steps that you can take, which will help you to be successful.
Your LinkedIn profile must be effective and engaging: Your profile is the first step. Many people establish profiles but don’t bother to go beyond putting in the most minimal amount of information. You should not consider your LinkedIn profile as a resume exactly. Although your resume and your profile have certain information in common, there are some differences as well. Your profile is an excellent resource for other people, as long as it is complete and has the information that should be in there. After all, people need to grab onto something. Your profile will add to your credibility. However, if you want to add value, you need to come up with ways to solve the problem(s) that the other person is experiencing.
Choose your target audience carefully: If you don’t have the appropriate target audience, no matter what information you share will not be effective and it will not produce the desired results. In order to increase your credibility and your value, you need to choose the appropriate target audience and then you need to start interacting with them on a consistent basis. If you aren’t sure how to go about finding the appropriate target audience, your starting point should be businesses on LinkedIn that have a synergy with your business. Once you have identified the people, who may not be your actual target audience members, you can get to know them and ask them to introduce you to other people who will actually end up being your target audience members. It may take a few steps but you will have finally arrived.
Post amazingly relevant content on LinkedIn: As you are building your credibility and your value, one of the best ways to do that is by offering top-quality, amazingly relevant content. The principle that should drive you is solving the other person’s problem(s) (WIIFM? “What’s In It For Me?”). The more consistently you deliver that quality of content to your target audience members, the more they will get to know your brand, your business, and what you stand for. That is exactly how you build a solid, loyal customer base. You can use a combination of original and curated content, which generally works well. However, it is important to remember that you will want to add your own commentary to the curated content and always give attribution of that content to the person who wrote it.
Be a part of the discussion: Not only should you have discussions with other people about the content that you post but you should also have discussions about other people’s content online. Of course, that will only apply if that content is valuable and relevant to your target audience. Doing that will also increase your credibility because you will be demonstrating that your main objective is contributing value to the other person. It is definitely worth making that effort.


Conclusion
Credibility and value are not the same things but they are both essential to your success in business. You need both in order to realize your goals and your dreams for your business. You should start with your LinkedIn profile and go from there. Your profile must be complete and compelling to the point where the other person wants to interact with you online. You will want to make it a point to consistently offer something of value to your target audience members. In turn, they will become loyal to you and to your brand.